World of Cruising magazine sold to independent publishing company
Award-winning cruise agency The Cruise Line Limited, has announced the sale of its popular cruise magazine, World of Cruising to independent publishing company Real Response Media (RRM) for an undisclosed sum.
Founded in 1998, World of Cruising has become a major authority on all cruise-related matters, including helping to launch new lines such as Oceania Cruises in the UK and introduce a variety of niche luxury and adventure cruise companies. The magazine has reviewed hundreds of ships and explored destinations from the Amazon to the Zambezi and many columns such as The Admiral have achieved a cult following both overseas and within the UK. The popular online version of the magazine is read from the US to Australia and it has also been published in China, the first cruise publication there.
Jos Dewing, Managing Director of The Cruise Line said, “World of Cruising is a well-respected and innovative publication and has been a powerful component in our marketing strategy for many years. As The Cruise Line focuses on growing its agency business we felt the time was right to sell to the right company who both understood the titles potential and had the means and expertise to take it to the next level.”
RRM Managing Director Chris Pitchford said: “This is an opportunity to take an existing, well-established niche publication and take it to the next level. There continues to be huge and consistent growth in the cruise market and we have significant plans to take the magazine’s existing high-quality style and extend it in a number of different ways that should be very exciting both for our current readers and the world of cruising in general.”
The autumn edition of the magazine has just been published and the first edition under RRM’s leadership will be the winter issue, publishing in January 2014.