Explora Journeys Introduces Explora Club: Enhancing Your Journey
Explora Journeys, a luxury travel brand within the MSC Group that offers ocean experiences, has introduced a new loyalty program called Explora Club. This program aims to enhance every trip for travellers, making their journeys even more enjoyable.
Membership Levels and Perks
Explora Club welcomes guests to an easy-to-understand membership program with five levels: Classic, Silver, Gold, Platinum, and Diamond. Each level offers special perks, such as skipping the line, attending personalised events, receiving unique gifts, and enjoying exclusive discounts. As members travel more with Explora Club, they unlock additional benefits that enhance their experiences on the ship and during land adventures.
Earning and Unlocking Benefits
The levels are determined by the number of nights at sea, multiplied by the type of suite chosen. Extra points can be earned by participating in special activities before or during the journey, such as unique experiences or spending on onboard services. This includes things like wellness programs, special dining events, drinks, laundry services, and shopping at The Journey boutique.
Anna Nash on the Launch of Explora Club
Anna Nash, Global President of
Explora Journeys, said, "The launch of Explora Club marks a significant milestone in the evolution of our dynamic and rapidly growing brand. It is our way of celebrating the loyalty and trust of our guests - those who have embraced our vision from the very beginning and those just beginning their journey with us today.
"Inspired by our philosophy - defined by ultra-elegant experiences, impeccable personal service, and seamless cultural discovery - Explora Club goes beyond rewards. It reflects how much we value our guests. Designed to elevate every journey, it offers thoughtful privileges and unforgettable experiences that nurture the emotional connection we are proud to share - both with our guests and with the ocean itself."
Exclusive Benefits and Services
Explora Club benefits include:
Gifts and Surprises: From little gestures such as welcome presents to unexpected birthday treats.
Credit & Value Savings: From Ocean Wellness, Travel Experiences, and upcoming journeys.
Privileges & Services: Exclusive access and personalised support, guaranteeing a smooth and refined experience from the very start.
Exclusive Events: Intimate gatherings curated to bring together guests with similar interests in inspiring ways.
Elevated Onboard Services: Improved comfort and considerate details that enhance every day of the experience.
Explora Club launched on April 9, 2025, inviting guests to join and earn rewards. By July 2025, members have access to a special section called 'My Explora,' where they can see their rewards and membership level. The program also takes into account past trips to help determine each member's status.
The Future of Explora Journeys
Explora Journeys is planning to create a collection of six luxury cruise ships by 2028, aiming to redefine ocean travel through elegance, personalised experiences, and meaningful journeys. Currently,
EXPLORA I and
EXPLORA II are already in service, with four more ships expected to join the fleet between 2026 and 2028. For a closer look at what sailing with Explora is like, read our
Explora Journeys review or our
expert guide to Explora Journeys.
For more information or to browse our latest
Explora Journeys offers, please call our Voyage Consultants on
0800 008 6677 or
get in touch.
