Princess Cruises

From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line.

Considered one of the most recognized cruise lines in the world, Princess Cruises was catapulted to stardom in 1977 when Pacific Princess was cast in a starring role on a new television show called "The Love Boat." The weekly series, which introduced millions of viewers to the then still-new concept of a sea-going holiday, was an instant hit and both the company name and its seawitch logo have remained synonymous with cruising ever since.

Building on past success, Princess is constantly evolving to meet the needs of the today's cruise passengers. In the mid-1990s the company pioneered the concept of putting passengers in control of their own cruise experience with the introduction of its Sun-class ships. These revolutionary vessels gave passengers the freedom to choose from a wide range of flexible onboard facilities, amenities and services in order to create a personal holiday experience that takes the regimentation out of the cruise experience and suits each passenger's own needs and preferences.

Today, the line's emphasis on choice is apparent across the fleet, with each vessel offering its own unique version of a host of multiple dining options and locations; flexible and varied entertainment selections; renowned customer service; and a full complement of onboard activities including a variety of "ScholarShip@Sea" enrichment classes featuring computer training, ceramics, culinary arts, finance and photography. Some vessels even sport a giant Times Square-style "Movies Under the Stars" LED screen showing poolside movies and concerts. Often imitated but never duplicated, the Princess concept of cruise holiday customization has since been adopted as the touchstone of new ship design for the entire cruise industry.

For more information, or to make a booking, please call a member of our specialist Cruise Team on 0800 008 6677.