Stay Longer, Experience More With Azamara Club Cruises
Azamara Club Cruises has announced developments to its destination programme. The brand’s new positioning, Stay Longer, Experience More., is designed to better align guest experiences with the demand of today’s affluent traveller.
Azamara's enhanced brand positioning continues to be grounded in Destination Immersion and still includes the brand’s signature longer stays and more overnights, but will now go well beyond that. It is comprised of three pillars that collectively will provide an extraordinary experience on land and at sea:
1) Immersive Itineraries
2) Cruise Global, Connect Local destination experiences
3) Boutique Hotels at Sea
Azamara Club Cruises pioneered Longer Stays and More Overnights. With its two ships, Azamara Journey and Azamara Quest, the focus on these extended stays and authentic local experiences is evolving. This evolution includes the scheduling of increasingly immersive itineraries that offer guests the opportunity to visit destinations when they come alive at night. Over 250 overnight and late night stays (8pm or later) in port are featured every year, and approximately 50% of all Azamara’s port calls offer a night-time experience in the destination. Through Destination Immersion programming, curated itineraries bring the ships to exotic and marquee ports, and their smaller size brings the advantage of docking close to town centres and visiting smaller ports which larger ships can’t access. The brand will deliver experiences in 200+ ports worldwide in 2017 and 2018, 35 of which will be maiden ports.
An expanded portfolio of World Events and Themed Voyages will be offered, taking guests to the Monaco Grand Prix, the World Cup, British Open, the Venice Redentore Festival, as well as Wine and Yoga themed voyages with more to come. Another new product is Azamara’s Country Intensive Voyages, which will allow guests to travel deeper and experience more of a given country, as the majority of the destinations are concentrated in one country such as Japan, Italy, Spain, Norway, New Zealand, Australia, Greece, Croatia and more.
Cruise Global, Connect Local
As part of the unveiling, the brand is also announcing Cruise Global, Connect Local - a series of land programmes that are designed to deliver personalised and authentic experiences, by day and by night.
This umbrella programme includes land programmes with a variety of shore excursion groupings such as Nights Local for nightlife experiences, be it the theatre, a local pub, or a cultural performance, or Meet Local, which offers immersive cultural experiences that provide people to people connections at the homes, farms and villas of local families. Cruise Global, Connect Local also includes Stay Local, which offers overland tours during the voyage and pre- and post-voyage experiences. For guests who want to create their own experiences, the brand offers Customise Local where personalised excursions are designed around guests’ individual preferences and desires.
The brand’s popular and locally immersive, complimentary AzAmazing Evenings events will continue to bring local cultures to life.
Azamara’s itineraries seldom repeat ports, so guests can make the most of their time spent travelling the world while getting an immersive look at a variety of destinations, all on one trip. Combining these varied voyages with unparalleled Destination Immersion offerings allows Azamara to deliver on its Cruise Global, Connect Local promise. A few experiences include:
· Cruise Global, Celebrate Local – Attend iconic world events for once-in-a-lifetime experiences. Watch as Formula One cars zip through the streets of Monte-Carlo during the Monaco Grand Prix. Stop in Venice for Festa del Redentore. Arrive in Cannes just in time for the Cannes Film Festival, where guests can be a part of the action and brush shoulders with worldwide celebrities. The British Open, the 2018 FIFA World Cup in Russia, and New Year’s in Sydney, Australia are just a few of the other world events guests can plan to attend on an Azamara voyage.
· Cruise Global, Eco Local – An immersion into local rainforests, jungles and woodlands ripe with vegetation and fauna, while leaving no footprints behind on these wildlife and wilderness tours.
· Cruise Global, Golf Local – Golfers can bring their clubs and tee off with Azamara Club Cruises and PerryGolfTM, the leader in luxury golf vacations, at some of the world’s most legendary courses in Northern Europe, the Arabian Gulf, the Mediterranean, and Australia. Featured courses include the Doha Golf Club, The International, Royal County Down, Cork Golf Club, and several others you’ll recognise from past and future PGA events.
Boutique Hotels at Sea
Azamara’s smaller, up-market and intimate ships, which were completely reimagined and remodelled in 2016, now feature contemporary and elegant design. Known for its authentic, friendly and personalised service, the line is also announcing a new hallmark - destination focused programming onboard, ranging from local culinary and beverage selections, to travel movies, lectures and panel discussions on destinations and other relevant topics, as well as entertainment. Inclusive amenities include gratuities and select standard spirits, international beers and wines, to bottled water, soft drinks, speciality coffees & teas, English butler service for suite guests and more.
For more information on voyages with Azamara Club Cruises, please contact one of our Cruise Experts on 0800 008 6677.