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Silversea Set to expand Butler Service

SILVERSEA SET TO EXPAND BUTLER SERVICE TO ALL ACCOMMODATION ABOARD ITS FLEET

(London – 18 March 2009) Luxury travel innovator Silversea Cruises is raising the bar in personalised service with plans to feature butlers for all guest accommodation aboard its award-winning fleet. The enhanced service will be phased in gradually over the coming months.

The line's newest all-suite ship, Silver Spirit, will feature butler service in all accommodation when launched in December.

"By expanding the butler service, we're essentially elevating the qualifications and calibre of our hospitality staff to ensure we continue to deliver a guest experience of unsurpassed quality," said Christian Sauleau, Executive Vice President of Fleet Operations for Silversea. "Our butlers come to us from some of the world's finest hotels and grandest homes, already highly trained in the art of recognising guest preferences and anticipating their needs, ever attentive yet in the most unobtrusive manner."

Sauleau added, "Each butler, assisted by a suite attendant, is empowered to troubleshoot problems and provide special service touches, if desired by the guest -- for example unpacking and packing clothing, facilitating a dry cleaning request or preparing a scented Jacuzzi bath -- ultimately creating a suite environment where one can relax and feel totally cared for."

As the complimentary butler service rolls out to all accommodation, it will join an already expansive array of all-inclusive amenities available to Silversea guests, including a premium assortment of wines, champagne and spirits served throughout the ship, all gratuities, and on select sailings, the Silversea Experience®, an exclusive shoreside event. All accommodations are ocean-view (most are suites) and feature Pommery Champagne upon arrival; fresh fruit and flower arrangements; selection of European bath amenities; fine bed linens; premium mattresses; choice of pillow; plush robes and slippers; personalised stationery; 24-hour room service; in-suite beverage cabinet stocked daily on request with guest's selection of wines, spirits, bottled water and soft drinks; and twice daily suite service with turndown nightly.

Currently, complimentary butler service is available in the top-category accommodation -- Royal, Grand and Owner's Suites. In the coming months, it will be rolled out to Silver and Medallion Suites as follows:

  • 7 May: Silver Wind
  • 17 May: Prince Albert II
  • 19 May: Silver Whisper
  • 30 May: Silver Cloud
  • 7 June: Silver Shadow

Butler service will then be extended to all accommodation on all ships as follows:

  • 21 September: Prince Albert II
  • 9 October: Silver Cloud
  • 24 October: Silver Whisper
  • 9 November: Silver Wind
  • 2 December: Silver Shadow

Silversea Cruises is recognised as an innovator in the luxury segment, offering guests large-ship amenities aboard five intimate, all-suite vessels, Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper, - and launching in December, Silver Spirit - all designed to offer an atmosphere of conviviality and casual elegance. With the addition of the regal expedition ship Prince Albert II, the company's itineraries encompass all seven continents.

In the U.K., Silversea has been voted "Number One" small-ship line in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (eight times) and Best Luxury Cruise Line according to UK's Travel Weekly Globe Awards (2008). International awards include "World's Best" by the readers of Condé Nast Traveler (nine times) and by the readers of Travel & Leisure in the US (seven times); "World's Leading Luxury Cruise Line" from World Travel Awards (2007); "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2009); "Best Luxury Cruise Line" by Spain's Cruceros & Destinos magazine (2008); "Best Cruise Line" by Australia's Luxury Travel Magazine (2009); and Best Luxury Cruise Operator according to Asia's Travel Weekly (2008).