Even today the town retains many of its pre-colonial and immediately post-colonial buildings, and is considered the most intact remaining example of colonial influence and life-style in the South Pacific. It is this, together with the very relaxed life-style and friendliness of the locals that now attracts people from all over the world to visit this interesting and very photogenic town.
Levuka still remains a sleepy little frontier town, with a population of about 2000 inhabitants. Its main source of employment is the Pacific Fishing Company, a deep-sea tuna processing factory. It employs approximately 750 of Ovalau's 8000 inhabitants. Levuka is the largest of the twenty-four settlements and villages on the island, and acts as a market place and service centre for the people of the island of Ovalau and for the other scattered islands of the Province of Lomaiviti.