Hapag-Lloyd Cruises Announces UK Partnership With The Cruise Line
Hamburg-based Hapag-Lloyd Cruises has appointed cruise specialists, The Cruise Line Limited to operate and manage its direct call centre and marketing function in the UK.
Also a leading agent for a number of luxury cruise operators, The Cruise Line has set up a dedicated, free phone number – 0800 542 0858, which is active now and answered as ‘Hapag-Lloyd Cruises UK’ – and will also maintain and market a specific consumer campaign website for the 5-stars-plus EUROPA 2 – visit: www.luxuryatsea.co.uk – and develop a comprehensive UK marketing approach.
Michael Steffl, International Sales Manager, Hapag-Lloyd Cruises comments: “As part of our strategy, we have identified the United Kingdom and Ireland as a priority, international target market. To date The Cruise Line has been at the forefront of growing our UK business and are well set-up to represent emerging products and new brands, with a deep understanding of sales and marketing strategy, complemented by a highly knowledgeable sales and marketing department. We believe our respective businesses are well aligned to help us secure the future growth we anticipate over the coming years.
Jos Dewing, Managing Director of The Cruise Line says: “Launched last year, EUROPA 2 is a beautiful ship offering diversity and choice with exceptionally high standards, reflected by an exemplary 97% guest recommendation rate. We have seen incredible sales for 2014 departures, having quickly realised the ship’s potential after its launch and we intend to more than double these figures for 2015. By representing the operator as ‘Hapag-Lloyd Cruises UK’ we are able to keep the customer journey within a single UK office, from an initial enquiry for the product, through to welcoming the client home.”
Guests cruising on board Hapag-Lloyd Cruises’ EUROPA 2 enjoy a contemporary combination of 5-stars-plus standards, combined with sophisticated informality and flexible itineraries, together with a commitment from the operator to developing and evolving the very concept of luxury cruising and this new form of enjoying relaxed luxury at sea.
Find out more about EUROPA 2 by calling our dedicated number - 0800 542 0858.