This is the ancient Portuguese port of Santa Cruz du Cap de Gué, a fortress that was conquered in 1541 by Mohamed el-Mehdi, founder of the Saadian dynasty. The agricultural development undertaken by the Saadians was very successful, known as Agadir's Golden Age. They had a flourishing trade in sugar cane, gold, olive oil, hides and spices.
Agadir is the most important shipping port in Southern Morocco, but there are also beautiful sandy bays with year-round warm swimming water. It's a very modern city, built with the tourist vacation in mind, a city which boasts a number of good hotels, restaurants, shops and a lively nightlife. It is the perfect base for excursions to Taroudant, Tafrefout and, if you stay several days, further afield into the Sahara Desert. A delightful spot for a quiet, warm holiday.